The fundraising campaign, happening in movie theaters across the United
States, is a time-honored tradition that began in 1936 and featured
James Cagney, Humphrey Bogart and Bette Davis in the first public
Will Rogers Institute is proud to have Focus Feature's Norman from PARANORMAN
as our 2012 Summer Campaign host. PARANORMAN
arrives in theaters August 17, 2012.
Throughout the summer movie patrons can donate to WRI by: Purchasing a Pin-up.
In return for your donation, you will have the opportunity to write your name on our Hollywood themed "Pin-up" that will be displayed on boards throughout theater lobbies. Purchasing a Special Combo at the Concession Stand Making a Donation in the WRI Canister
Making a One Time $5 Donation by texting WRI to 85944*
The money collected funds pulmonary research laboratories, medical school fellowships, neonatal ventilators for children’s hospitals and free educational materials. Thank you for your continued support! A special thank you to Travis Knight, LAIKA Studios, Norman and Focus Features!