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2013 Summer Theatrical Fundraising Campaign

The Will Rogers Institute (WRI) announced Casey Affleck as its 2013 Summer Theatrical Fundraising Spokesperson.The fundraising campaign, happening in movie theaters across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in the first public service announcement.

View Participating Theaters

Throughout the summer movie patrons can donate to WRI by:

Purchasing a Pin-up. In return for your donation, you will have the opportunity to write your name on our Hollywood themed "Pin-up" that will be displayed on boards throughout theater lobbies.

Purchasing a Special Combo at the Concession Stand 

"Rounding- up" your purchase and donating the spare change to a good cause! 

Making a one-time $5 donation by texting WRI to 41444*.

The money collected funds pulmonary research laboratories, medical school fellowships, neonatal ventilators for children’s hospitals and free educational materials.

Casey Affleck’s acting career has spanned 25 years, but his Academy Award nominated role in “The Assassination of Jesse James by the Coward Robert Ford” garnered him wider and critical acclaim for his performance. Casey’s also well-known for his role in the ensemble cast of the “Ocean’s Eleven” series as well as starring with older brother, Ben Affleck, in such hits as “Chasing Amy” and “Good Will Hunting.” He’s married to Summer Phoenix (Joaquin Phoenix’s sister) and has two sons.


A special thank you to our participating theaters, Relativity and Technicolor for their continued support of our summer fundraising campaign!

A one-time donation of $5 will be billed to your mobile phone bill. Messaging and data rates may apply. Donations are collected for Will Rogers Institute by mobilecause.com. Reply STOP to 41444 to stop. Reply HELP to 41444 for help. For terms, see www.ingf.org/t.

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OUR MISSION
To perpetuate the memory of Will Rogers by promoting and engaging in medical research pertaining to cardio-pulmonary diseases and educating the general public on topics of health and fitness.
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