Promoting vital pulmonary health information through public service announcements.

Starting in 2015, the Will Rogers Institute Neonatal Equipment Grant Program was re-named, Brave Beginnings.

Click Here for all PSAs and Celebrity Ambassadors after 2014.

2014 Summer Theatrical PSA – Hosted by Jeff Bridges

Jeff Bridges hosts this summer fundraising PSA shown in theaters across the country.

2013 Summer Theatrical PSA – Hosted by Casey Affleck

2012 Summer Theatrical PSA – Hosted by Norman from Paranorman

2011 Summer Theatrical PSA – Hosted by Sarah Jessica Parker

2010 Summer Theatrical PSA – Hosted by Sylvester Stallone

2009 Summer Theatrical PSA – Hosted by Sharon Stone

2008 Summer Theatrical PSA – Hosted by Jeremy Piven

2007 Summer Theatrical PSA – Hosted by Geena Davis

2006 Summer Theatrical PSA – “Be Part Of Tradition”

2005 Summer Theatrical PSA – Hosted by Dwayne “The Rock” Johnson

2004 Summer Theatrical PSA – Hosted by Tommy Lee Jones

2001 Summer Theatrical PSA – Hosted by Anthony Hopkins

1999 Summer Theatrical PSA – Fox NFL